We'll be the first to admit it: the idea of distributing blankets as a way to promote energy efficiency does not, at first, seem like the most logical approach. But, when you crunch the numbers, it's easy to see that our program might be one of the simplest, most cost-effective ways to help families lower their heating bills. Consider:

• Wool blankets are warm, durable, and comfortable. Many families lack the high quality bedding needed to keep warm throughout the night.
• The cost to the HeatSmart Campaign of a wool blanket is $12, less than the current cost of 5 gallons of heating oil.
• The average household with oil heat uses 730 gallons of heating oil per year, according to the EIA.
• Lowering the thermostat at night can yield savings of 10%, or 73 gallons per year. At $2.50 a gallon, thatÕs a savings of more than $180.
• Paying $12 to save $180 makes great sense, but that $12 investment will last for decades, helping families to save thousands of dollars.

Every blanket is packaged with simple tips for conserving heat. By doing this, the blanket serves as a physical, ever-present reminder of the need to control energy costs and turn down the thermostat at night, similar to tying a string around your finger to remember an appointment.